Boxer NYC that kind of sports bar you might find in a suburban strip mall looks outside. Large Windows show 14 flat-screen TVs, two pool tables and a dartboard. Inside, the men in suits sit atop vinyl-covered stool, fidget with your BlackBerrys (RIMM) and email dressed served pint beer - bartender in their underwear. Boxer was all for the sweet science named, but the style of skivvies customers prefer.
Less than a year after opening in Manhattan's Flatiron District, Boxer a pioneer become bar sport movement gay. Equally generic pub and gay Boite, Lady Gaga on your speakers and the Knicks games on their TVs. "on sport made people comfortably, to be", says Bob Fluet, co-owner that gay softball league met his business partner, Rob Hynds, in one. The two realized that while the gay community had plenty of night life, where root could the guys for the home team, an old-fashioned watering hole lacked. "I don't want to go some chic lounge and drink martinis," says Hynds. "Or a leather bar at the end." So far it works: since April 2010 Hynds Boxer says, sales are tracking 45 percent of your initial forecast.
In recent years almost a dozen sports bars catering for a gay clientele around country, including crew in Chicago, Fritz in Boston, open GYM sports bar in Los Angeles, score bar in Columbus, Ohio, and woof in Madison, Wisconsin, USA - she wears no official relationship to the Woofs in Atlanta. The sudden success has surprised even some owners. "Honestly, we had no idea that gay men and women really loved sports,", says Jennifer Morales, Director of marketing the sidelines sports bar, outside Fort Lauderdale, recently after a 20,000 US dollars-renovation reopened.
The bars are a rare demographic group with a growing amount of disposable income benefit. Market research company Witeck Combs communications provides the purchasing power of the Lesbian Gay Bisexual Transgender (LGBT) adult population 743 billion dollar, $ 732 billion in 2009. With large populations in urban areas and more households without children sports fans are a game a perfect customers gay actually catch Wednesday night.
The TrailBlazer, Nellie's sports bar, was opened on U street in Washington, D.C., in 2007. It specifically to the both die-hard sports fans clubland loyalists and the decor features appealing, a mixture of team pennants and pictures of Abercrombie & Fitch (ANF) models developed. Traffic increased 30 percent per year, says owner Douglas Warren Schantz. "I'm not even a sports fan;" I have a lot of experience in marketing and advertising, "says his earlier career at Ogilvy and Mather. Schantz" "You can not only open a stereotypical homosexuals bar and expect that a group of people." "This group is already focused."
Schantz deliberately inserted the words "Sports bar" in his Office's name neighborhood Internet research aid - and potentially fearsome heterosexual to win. Nellie's margins in the night with a mass of Strivers vodka sodas before want to drink in the city, while - one Washington Dance Club - popular gay it is host to neighborhood fans during the afternoon. Schantz expects to pay his sixth and final investor back next year.
The key for each bar has the right balance appeal to both homosexual and heterosexual fans was striking. "Since we gay bar, people call one questions, karaoke, live bands and drag," Morales said the sidelines. ' I just yell ' no! ' No! No!' "We have filled a niche, where we are all about sports." Declares that sideline has bars prevent a different stereotype gay: it has to his staff extra friendly, replace the haughty attitude can have developed some workers to more glamorous nightclubs trained. It is complicated to alienate citing a kind of clients without the other. "I feel like this is the Olive Garden gay bars,", says Kevin Teague, a 34 year old architect visited before recently Boxer for an after-work meeting. "It's a little bar for inconspicuous gays."
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